Hershey’s Kisses has signed on as a premier sponsor of NBC’s annual Christmas in Rockefeller Center tree-lighting special, airing live Wednesday, December 3 at 8 p.m. ET/PT on NBC and streaming on Peacock. And to mark the ad’s milestone anniversary, the brand is bringing the magic to life with a brand-new interactive experience that transforms the classic melody into something visitors can play themselves.
Step on a square, and the mat rings out the familiar notes of “We Wish You a Merry Christmas” just like the Kisses do in the stop-motion ad. Visitors can play the tune solo, recreate the commercial with friends, or mix it up to create their own holiday melody.
“Hershey’s Kisses is the No. 1 candy of the holiday season, and NBC’s Christmas in Rockefeller Center special is one of the most iconic holiday celebrations in the world,” said Stacy Taffet, Chief Growth Officer at The Hershey Company. “This immersive experience brings them together to ring in the holidays and bring our beloved ‘Holiday Bells’ commercial to life for fans of all ages.”
Directed by animator Carl Willat, the ad features Kisses ringing out “We Wish You a Merry Christmas” — no dialogue, no actors, and no high-tech effects. Just the charm of the moment.
More than three decades later, it remains one of the most recognizable commercials of the season.
New Holiday Treats From Hershey’s Kisses
NEW Hershey’s Kisses Snickerdoodle Cookie Candy made with snickerdoodle-flavored white creme and crunchy cookie piecesHershey’s Kisses Candy CaneHershey’s Kisses Milk Chocolate with AlmondHershey’s Kisses Hot Cocoa
Fans can find holiday recipes and product details at Hersheyland.com/holiday.
How to Visit the Hershey’s Musical Mat
Debut: During the Christmas in Rockefeller Center broadcast on December 3Public Hours: 1 p.m.–8 p.m.Dates: Thursday, December 4 through Sunday, December 7Location: Rockefeller Plaza, New York City
Whether you grew up watching the ad every December or introduced it to your own kids, the experience lets fans relive a holiday tradition in a brand-new way.
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