The new drink line explains on the official website that it was "born from a simple idea: energy should be as vibrant, fearless, and fun as the women who drink it. Better-for-you ingredients, with zero-sugar, no crashes, and no compromises."
While there are some people excited about FLRT, a wave of fans slammed Monster for making a "female-focused" drink, calling out the gendered marketing. In reaction to Dextero's social media post about the news, one fan said, "why yall give gender for everything."
A few who seemed interested in the FLRT drinks commented, "I’m obsessed ngl," and "Ok I’m in."
They then called out the simple designs, before declaring, "And also, everybody drinks Monsters. I don't know why we're like, trying to reinvent the wheel here."
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Others wrote, "it's giving Bic for Her," "Flirt as a name is insane," and "I suspect the marketing room did not include women." "Gendered marketing makes me so angry," read a similar comment.
"Monster cans are literally already girly and cute," said someone else, with people sharing photos of specific flavors as reference, such as the Monster Ultra Fantasy Ruby Red in a pink can, and the Juiced Monster Monarch in a light orange design.
As of writing, Monster has not addressed the backlash to the reported FLRT drink line.
Related: Popular Energy Drink Brand Launches New Flavor at 7-Eleven
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