Westfield Galleria Senior General Manager Jeff Richardson says the effort is already shifting the criminal landscape.
District Attorney Morgan Gire says that's exactly the point. With Interstate 80 running straight through the county, he says organized groups often target the region.
A major part of strengthening that message came two years ago, when the district attorney's office received a $2 million state grant to hire a prosecutor, investigator, and crime analyst dedicated solely to retail theft cases.
"Prop 36 has allowed us to reinstate real accountability in repeat thefts and take a holistic, statewide approach to holding offenders accountable," Gire said.
"When we were the victims of organized crime in March, we were the fourth camera store hit in Northern California," said community media manager Ellie Doyen.
"It's reassuring that we're in good hands, we have a guy on the inside," she said.
As one of the busiest shopping weeks of the year approaches, the district attorney's office is urging shoppers to feel confident heading into local stores and sending a warning to would-be thieves.
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