Rolling out today, the feature will show up while you're browsing for certain products on Search, so long as you add a "near me" to the end of your query. If the product is supported, you'll see a "Let Google Call" button, which is where the fun begins.
Credit: Michelle EhrhardtAt a press event, I got to experience a live demo of what these robocalls sound like from the seller's perspective. If you're worried about getting blacklisted for pestering your local stores with too many calls, don't be. The robocall does not link itself to you at all, and instead says it's an AI calling on behalf of Google and that it won't use the information on the call for training purposes (phew). It'll then ask a few questions before hanging up and moving on. In the demo, the Google employee acting the part of store clerk was also able to interrupt the call and refer to previous statements for context without issue, although she also spoke clearly and slowly—this might not pan out as well in the real world.
For what it's worth, I did think the call sounded a little disconcertingly close to a human voice for me, so I could see some employees getting confused if they miss the first line clarifying it's coming from an AI. A Google spokesperson at the press event also addressed what might happen if your robocall gets picked up by an automatic answering system, saying "they'll figure it out" before suggesting that, in a worst case scenario, the answering system would probably forward the call to a human.
Credit: Michelle EhrhardtThis feature is currently limited to "categories like toys, health and beauty, and electronics" for now, so don't expect to be able to use it for everything yet. It also seems to have a somewhat slow rollout—either I didn't know what to search, or I don't have the feature yet, because I couldn't get it to pop up for me while I was writing this article.
Business Profile settings > Advanced settings > Google automated calls and text messages.
I'll admit that I have opted not to call a business because of social anxiety before, although I'm not sure having a robot bother someone for me would make me feel any better.
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