The prestigious media company has opened its first-ever "Netflix House" in Pennsylvania, according to The Hollywood Reporter, with Ted Sarandos, Pennsylvania Gov. Josh Shapiro and other public figures on-hand the commemorate the occasion.
“This big red envelope is symbolic of what we used to do years ago, which was mail DVDs around the United States,” said Sarandos, 61, standing next to co-CEO Greg Peters and Shapiro, 52, at the space’s opening ceremony on Monday. “What we did, even when the technology was different, is that we build fans, and this Netflix House here is to celebrate the fans.”
“That’s what drives love for a brand, is that emotional connection,” says Netflix CMO Marian Lee recently told THR. “I always tell the team that it’s about giving fans a place to have a shared community, and my team reminds me that we’re stewards of the story, so we want to continue the storytelling. You’re coming in, and there are elements that are familiar, but it’s not just the show in a real life setting, it’s elements from that."
Netflix made headlines last week when a new cooking competition show was revealed to be in the works at the streamer, based on the hit video game series Overcooked. A24 acquired the rights in order to develop the game's popular concept into an all-new TV show, according to Deadline.
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