The creation of Norwood, led by Eline Van der Velden of AI studio Particle6, pre-dates the recent mainstream attention, which focused on a generated short film in which Norwood took 'her' first acting role.
"It doesn’t solve any 'problem' — it creates the problem of using stolen performances to put actors out of work, jeopardising performer livelihoods and devaluing human artistry," the guild added.
Reflecting on the tumultuous period, Van der Velden told Deadline: "It's been crazy, I'm not going to lie. I could never have imagined this story would blow up as much as it did.
She continued: "I think it showed off our quality, and a lot of people were amazed by that, and that the quality of Tilly sparked a conversation that needed to be had around the world about how is this tech going to fit into this industry."
"It is not my creative pursuit to take [actors'] jobs away in any shape or form," said Van der Velden. "I'm sympathising and feel upset they were upset. I hope that I can make them feel better by saying that is not the intention.
She added: "Just because you can now do those things digitally doesn't mean we don't do the old art."
Privately, she claims that "lots" of talent agencies have expressed interest in representing Norwood.
The Dutch-born entrepreneur is now based in the UK and has expressed a desire for Britain to be an "absolute frontrunner" in the field of AI-generated screen talent.
However, the UK's own actors' union Equity has pushed back against such development.
"We are calling for greater transparency and protections for artists' work, to ensure that new AI-generated performers like 'Tilly Norwood' do not infringe our members' likenesses, and human artistry is protected at all costs.
"Sometimes this is done with performers' permission, but often it is not. This Wild West must end, and robust protections must be implemented to ensure artists' work is not stolen."
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