As the anchors stepped onto the plaza set, they brought some of America's biggest pop culture moments to life with full performances, props, and all-in energy that fans have come to expect each Halloween morning.
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Jenna Bush Hager Halloween Costume 2025
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Jenna Bush Hager went all in for Halloween in true Today fashion, appearingas Anna Wintour, editor-in-chief of Vogue, complete with Wintour's iconic bob and bangs. She also wore a replica of Wintour's floral dress that she donned last month at the Dolce & Gabbana Show in Milan.
Savannah Guthrie Halloween Costume 2025
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“I love Miranda Priestly, I love The Devil Wears Prada," Savannah told TODAY.com. “I cannot wait until the sequel."
Craig Melvin Halloween Costume 2025
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Craig Melvin went full Prince mode, rocking a glam purple suit, ruffled white shirt, and the artist’s signature white guitar, truly a Purple Rain moment fit for morning TV royalty.
Willie Geist Halloween Costume 2025
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As the group's road trip took them to Las Vegas, Willie Geist popped up as legendary Vegas performer Wayne Newton singing “Danke Schoen."
Dylan Dreyer Halloween Costume 2025
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“My dad was a mechanic, and he would record the oldies station for me on cassette tapes and bring them home,” Dreyer told TODAY.com. “I know every lyric to every song from that era.”
Sheinelle Jones Halloween Costume 2025
NBC/YouTube
Sheinelle Jones wowed viewers in her Cowboy Carter-inspired look as Beyoncé — complete with a rhinestone studded ensemble, cowboy hat and dance moves that rivaled Queen Bey herself.
Carson Daly Halloween Costume 2025
NBC/YouTube
Al Roker' made his grand entrance as's grand entrance was tied with Daly's as he dressed up as Mr. T's Clubber Lang from Rocky. Roker has built a Halloween legacy of Spooky Season transformations, and this year’s look might have been his best yet.
Laura Jarrett Halloween Costume 2025
NBC/YouTube
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About the 2025 ‘Today’ Show Halloween Theme
The show’s annual Halloween event has become a morning TV tradition, complete with elaborate sets, costumes and inside jokes. Last year, the anchors took fans back to Blockbuster for a nostalgic movie-themed reveal, dressing as Titanic, Beetlejuice, Anchorman, Bring It On and Beverly Hills Cop characters.
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