The soft drink, which was introduced by The Coca-Cola Company in the 1970s as a competitor to Dr Pepper, is being rereleased with a new look and "extra" caffeine. Oh, and before you even ask, yes–there's a Zero Sugar version coming along with it.
Coca-Cola Revives Mr. Pibb With New Look, Even More Caffeine
According to Coca-Cola, the reformulated Mr. Pibb will still feature the same "spicy" cherry soda flavor with hints of caramel that fans are familiar with, but with 30 percent more caffeine than the original Pibb Xtra recipe.
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"Consumers have been asking for Mr. Pibb’s bold kick of cherry flavor for some time," Dane Callis, director, sparkling flavors at Coca‑Cola North America, explained in a statement. "If you go on Reddit, X and other social media, you’ll find conversations about the mystique of Mr. Pibb. Mr. Pibb has a feisty loyal following, so he’s coming back in a bold, fresh way."
Mr. Pibb returns with a new look."When Mr. Pibb first launched, the packaging didn’t tell consumers what it was — it told them what it was not," Callis recalled. "Not root beer, not cola. It's something unique and original, a bold rebel in a category of norms. Nothing fans know and love about Mr. Pibb has gone away, but we took steps to modernize its look for new consumers’ tastes and preferences."
Mr. Pibb redesigned bottles.Coca-Cola said in a press release on Thursday that it has plans to take the new Mr. Pibb nationwide beginning in 2026, around the same time it expects its new, limited-edition Cherry Float Coke to roll out and Diet Cherry Coke to return as a permanent offer.
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