Regardless, a push to bring more people to what's known as the winegrape capital of the world is at the city's forefront.
That question was addressed on Wednesday at Destination Lodi, the city's annual State of Tourism.
"Wine is only part of our story," Rhea continued. "How we work on the outdoor recreation like Lodi Lake and the nature trail, or how we work on family-friendly activities or cultural activities, or anything that's not normally what folks would think Lodi is, and our downtown, which is really the best downtown in the county?"
"It's an incredibly competitive market in terms of attracting visitors," Lodi Chamber of Commerce President J.P. Doucette said. "There's a lot of beautiful, wonderful places to go in Northern California and so what we really wanted to define is what does success look like for us? How do we get people to come and visit our community?"
Hotel rooms continue to be booked, and while Visit Lodi says foot traffic downtown is lower than normal, people are still coming to the city from near and far to explore and, of course, drink local wine.
This year's goal is to work together and stay together, especially during tough economic times. Wednesday was just the start of that collaboration, taking steps towards spreading the unique story of Lodi.
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