The beloved Serta Counting Sheep, the animated icons from the brand’s award-winning commercials, are making their Macy’s Parade debut with a whimsical new float called The Counting Sheep’s Dream Generator. The float will travel down 34th Street on Thanksgiving morning, marking the first time the famous flock has ever joined the Parade lineup. The debut coincides with a major milestone, the 25th anniversary of the Counting Sheep campaign, which first launched in 2000.
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A Dreamy First Appearance
Serta parade floatSerta
The partnership celebrates both the holiday season and the enduring charm of the Serta brand. To mark the occasion, Serta has launched the 34th Street Collection, a limited-edition line of mattresses inspired by the magic of Macy’s Herald Square and the nostalgic spirit of the Parade. The collection includes special design details, like a lovable Counting Sheep illustration, and features the brand’s signature comfort technologies, such as Zoned Comfort support and Cool Twist gel memory foam.
A 2000s Icon Returns
Now, as the flock celebrates its 25th anniversary, their parade debut feels like a well-deserved encore. It’s a nostalgic treat for anyone who remembers their mischievous personalities and sleepy antics from TV.
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