I, for one, see nothing good about a tool that can make these types of videos from simple prompts, perhaps outside the sheer novelty alone. But the app is undeniably popular, and, as expected, OpenAI is continuing to "improve" it. On Wednesday, the head of Sora, Bill Peebles, shared a roadmap of updates coming to the app, from cameos for your pets to video editing tools.
Cameos are a defining, and controversial, Sora feature. It lets you scan your likeness into the app so you can create videos featuring yourself. Not only that, you can remix videos with cameos of anyone else who has scanned themself into Sora—assuming their permissions allow you to use their cameos. It's impressive tech, but it raises major ethical concerns, considering you can make someone else do or say things they never signed off on. Now, apparently, you'll also be able to do the same with the family cat or your childhood stuffed animal.
Sora is also getting basic video editing tools. According to Peebles, this starts with the ability to stitch multiple clips together, though other "powerful new features" will follow. Peebles says the Sora team is also working on reducing "excessive moderation," which he acknowledges is "super annoying" to users, as well as improving the app's performance.
A reminder to be wary of what you see on the internet
As critical and cynical as I am about Sora and services like it, I can see the utility here. I imagine people will get a kick out of being able to put their pets in any situation they want. And if they want to make fried eggs sing a song, or a stuffed animal say "hello," more power to them.
Disclosure: Lifehacker’s parent company, Ziff Davis, filed a lawsuit against OpenAI in April, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.
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