Here's the thing: Garmin almost never loses patent battles. And today's news continues that trend. Considering that Garmin is Strava’s most important partner, where does leave the two companies now?
The first involves heatmaps and popularity routing, covered by patents filed in December 2014 and issued in 2016. These patents describe technology for generating maps that show where users work out based on aggregated GPS data from multiple users. This first claim is pretty clear-cut, but before diving into that, know that the second patent focuses on a different signature feature: segments. This patent, filed in March 2011 and granted in August 2015, covers the concept of user-defined route segments where athletes can compete for best times using GPS data.
Additionally, Garmin launched its Trails+ feature in May 2025 as part of a paid Garmin Connect+ subscription, which Strava may view as encroachment on its subscription-based revenue model. According to DC Rainmaker's sources, Strava formally notified Garmin of the patent concerns in late June 2025, with a follow-up in July.
Why was the lawsuit so short-lived?
This was an uphill battle for Strava from the jump. Perhaps most damaging to Strava's case was the timeline issue, particularly regarding heatmaps. According to DC Rainmaker's research, Garmin actually introduced heatmaps in Garmin Connect in early 2013—more than a year and a half before Strava filed its patent application in December 2014. Multiple other platforms, including third-party developers using Strava's own API data, had also created heatmap functionality during this period.
Today there's a good bit speculation about what exactly went down behind the scenes. What we can see is that Strava made a gross miscalculation about how much Garmin would fold; Strava's legal arguments were shaky at best, and in targeting Garmin, the company decided to target its single biggest and closest partner—one with a formidably victorious track record. It was high-risk, and most likely not at all worth it.
What happens now?
For now, users of both platforms can continue using their devices and syncing data as usual. But the lawsuit debacle highlights growing tensions in the fitness tech ecosystem, as companies increasingly compete not just for users, but control over all the data and features that athletes have come to rely on.
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