AXS is bolstering its executive team with two major technology appointments.
The ticketing and live event technology company owned by AEG has named Nikhil Bobde as chief technology officer and Alex Hazboun as chief innovation officer, signaling a sharpened focus on platform scalability, AI-driven personalization, and infrastructure growth. Bobde will report directly to CEO Bryan Perez, while Hazboun will report to Bobde in the newly created innovation role.
“These appointments accelerate our ability to deliver the most secure, personalized, and seamless live event experiences,” Perez said. “Together with our product leadership, AXS is better positioned than ever to lead the future of ticketing.”
The executive shake-up builds on a period of strong momentum for AXS, which has invested heavily in upgrading its technology stack and user experience. Recent initiatives include platform enhancements designed to strengthen trust, stability, and scalability across its global network — spanning tens of millions of transactions each year.
Under Bobde’s leadership, the company will open a new Bay Area office aimed at attracting top-tier engineering talent. “I’m excited to join AXS at such a transformative moment,” Bobde said. “Live events create some of life’s most meaningful experiences, and AXS has the strategy and technology to redefine how fans connect with those moments.”
Bobde brings more than two decades of experience from Microsoft, Meta, and Thumbtack, where he led large-scale consumer tech operations. At Meta, he helped grow Facebook Video and Messenger to hundreds of millions of users and played a key role in building the infrastructure behind Instagram and Facebook — expertise that now translates to powering the live-event ecosystem.
As Chief Innovation Officer, Hazboun will lead a dedicated team exploring next-generation technologies and architecture designed to keep AXS ahead of industry trends. The veteran executive has been instrumental in shaping AXS’s ticketing platform since its inception, overseeing engineering, product, and operations through several global expansions.
“I’m thrilled to dedicate my focus to innovation,” Hazboun said. “We are building solutions that will transform ticketing and create entirely new opportunities for fans, artists, venues, and teams.”
For AXS, the moves signal not just a deep investment in technology but a cultural evolution — one that aligns its Silicon Valley engineering mindset with its live entertainment DNA. The company, a key rival to Ticketmaster and Eventim in the global ticketing landscape, continues to expand its international footprint, including recent partnerships in Singapore and Japan.
With Bobde and Hazboun now leading the company’s next tech phase, AXS is positioning itself at the intersection of live entertainment and digital innovation — aiming to define what the future of ticketing will look like for fans around the world.
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