“People get ‘em for a lot of reasons, but for most of us, tattoos talk about our victories and losses, our struggles and the whole nine,” Gilbert previously shared in an interview with Inked Magazine. “I was one of those kids who had to learn the hard way. But if I would’ve listened to the advice of others, I don’t know I would have ended up where I am.”
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The high-quality exclusive collection, dubbed the Tattoo Series, debuted on October 2 and features seven custom-designed hats inspired by the tattoos Gilbert has received throughout his life, representing everything from his roots to his road life to his personal values. Gilbert teamed with apparel innovators Branded Bills to launch the new series, leaving his touch on the swag that will accommodate just about any hat-wearing lover and allow folks to take a piece of his personality and spirit along with them wherever they go.
The seven-piece product line, priced at $44.00 a cap, features something for everyone with both curved and flat bill options. Single colored hats range from Beige, Black, Desert, and Loden, while two-tone options include Beige and Vintage Black, Beige and Vintage Loden, and Beige and Vintage Navy.
Brantley Gilbert Has Joined BBR Music Group/BMG Nashville
Gilbert’s new line of swag comes ahead of his recent announcement as the newest signee to BBR Music Group/BMG Nashville. The label revealed the news during Gilbert’s Tattoos Tour stop at First Bank Amphitheater in Franklin, Tenn., earlier this month.
“I’m fired up to kick off this next chapter with BBR Music Group/BMG Nashville,” Gilbert shared via a press release. “They support their artists in ways that really move the needle, and it means a lot that they believe in what we’re building and want to be a part of it. We’ve got some big things on the horizon, and I’m looking forward to having this crew in my corner as we take it to the next level.”
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