Announced earlier this month in a press release, the SOFT TOUCH Collection is Adore Me’s first major loungewear drop — and its debut men’s underwear line — with Woods as the face of the campaign. Think 100 mix-and-match pieces: bralettes, camis, wrap tops, wide-leg pants, onesies, even boxer shorts. Fabrics come in jersey, rib, and pointelle with delicate trims, and the price point is refreshingly accessible: everything is under $50 for VIP members.
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As for her support system? Woods says longtime boyfriend Karl-Anthony Towns, now with the New York Knicks, has been cheering her on every step of the way. “He’s super supportive,” she shared, nodding to his excitement over her new venture.
Of course, this isn’t her first foray into fashion — the Los Angeles native has worked with Boohoo, Addition Elle, and PrettyLittleThing, and launched her own line, WOODS by Jordyn, back in 2023. But SOFT TOUCH is her biggest mainstream retail collab yet, putting her designs in front of millions at major stores.
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Loungewear aside, Woods has been keeping busy. She turned heads at New York Fashion Week with a dramatic white-brow look at the Luar show, and later sparkled at the Jared Jewelers premiere in crystal-embellished heels. She’s also been spotted courtside at Knicks games to support Towns, 29, and even shared a sweet reunion moment with Kylie Jenner in the stands.
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