Start your day by choking down a ludicrous amount of protein and/or fibre for breakfast. Work out obsessively several times a week and consider supplements and even steroids to maximise your gains. While not in the gym, chew on rock-hard gum or keep your tongue in a flat position against the roof of your mouth to work out your facial muscles. When you finally get to sleep, presumably exhausted by all this effort, make sure to tape your mouth shut and go to sleep in a cold room.
The suffix can be attached to almost every human function. Getting a good night’s sleep becomes sleepmaxxing, getting protein or fibre becomes protein or fibre-maxxing, exercising more gets called gymmaxxing – you get the idea.
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Some tips, particularly the ones aimed at men, will seem banal and obvious, like remembering to moisturise or use hair conditioner. But at their most extreme, these routines recall American Psycho protagonist Patrick Bateman’s multi-step morning regimen – in fact, the fictional serial killer is actually seen as something of a hero to many so-called looksmaxxers.
Over time, however, the admittedly-catchy term escaped the manosphere and was uncritically adopted by internet users. These days, you can “maxx” anything, from everyday habits that we would all probably would benefit from – like making sure to get a good night’s sleep – to the downright extreme and dangerous, like taking black market testosterone (T-maxxing) in order to build muscle faster.
The only difference is millennial teens got lifestyle advice from magazines and mean girl TV hosts like Trinny and Susannah, while Gen Alpha and Gen Z are getting them from online content creators like Kareem Shami, a 24-year-old who goes by the name “syrianpsycho” and describes himself as the “godfather of looksmaxxing”.
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The greatest irony about the “maxxing” trend is that some of the issues it claims to fix are actually legitimate health concerns. Nine out of 10 people don’t get enough fibre in their diets, according to the National Diet and Nutrition Survey. A YouGov poll last year found that only a quarter of Brits are getting eight or more hours of sleep, even though many of us wish we were able to get more shut-eye.
You have to ask: What happened to good old-fashioned balanced living? Surely, at some point we have to accept that human beings aren’t playable video game characters with points that we must control through sheer force of will.
Zing Tsjeng is a journalist, non-fiction author, and podcaster
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