Developer Amaal has officially unveiled a dedicated experience centre for the world’s first MANSORY Residences. The residential project is billed as a landmark ultra-luxury project and is being developed in partnership with automotive design firm MANSORY.
The experience center, located along Ras Al Khor Road, is said to offer a curated journey into MANSORY Residences. Set against the backdrop of the Ras Al Khor Wildlife Sanctuary and the Downtown Dubai skyline, it immerses visitors in the brand’s design philosophy and the refined lifestyle that awaits within this development, said a statement.
Serving as the central hub for client engagement, media events, and unit sales, the experience centre sets a new benchmark for how premium real estate is presented in the region. The launch of this centre marks a key milestone in the progress of the US $490mn MANSORY Residences, scheduled for completion in Q4 2028.
“Amaal Experience Centre embodies the very essence of what we are building with MANSORY Residences,” said Abdulla Lahej, Chairman of Amaal. “It’s more than a space to preview a home; it’s a sensory experience of the craftsmanship, individuality, and audacity that define our vision. As Dubai continues to lead the world’s luxury property market, we are proud to offer potential residents and investors a tangible glimpse into the future of bespoke living.”
Kourosh Mansory, Founder and CEO of MANSORY commented, “The launch of this experience centre marks an exciting moment for MANSORY as we bring our design philosophy into a new dimension. It offers our future residents and partners an opportunity to experience, up close, the craftsmanship, individuality, and bold aesthetic that define our brand. Together with Amaal, we are redefining what it means to live with distinction by creating homes that are as unique and expressive as the vehicles that inspired them.”
The space features a 2.5m high scale model of the project, a fully built mock-up apartment, and an immersive VR room that enables visitors to explore all floor plans and unit types virtually. Open to both walk-in visitors and scheduled appointments, the experience centre is tailored to engage high-net-worth individuals (HNWIs), international buyers, and real estate brokers, offering them an in-depth, introduction to the project’s vision and value, AMAAL explained.
A curated selection of materials, finishes, and design elements from the actual tower will offer visitors a sense of the craftsmanship and interior palette. From flooring and wall treatments to key fixtures and textures, each detail reflects the quality of the final residences.
The unveiling of the experience centre comes as demand for branded residences and design-led developments in Dubai is emerging, driven by the city’s appeal among international buyers and its thriving economy. In Q1 of 2025 alone, Dubai recorded 111 transactions above $10mn, with total sales reaching $1.9bn, said the statement.
Located within the Meydan Horizon masterplan, MANSORY Residences will rise to 48 floors and encompass almost 142,800sqm of built-up area. Residences are complemented by a suite of amenities, from infinity pools and VIP lounges to a car elevator and showroom style parking for vehicles. The interiors, designed with Kourosh Mansory, offer a softer but bold take on the brand’s signature performance style. Each residence is crafted with layered lighting, upholstered accents, and precision detailing to create a sensory environment.
The experience centre is designed to evolve, with plans to showcase future development phases and other signature Amaal developments across the region, as well as potential international projects. This ensures the experience centre remains a relevant and engaging destination for returning clients and partners, continually reflecting Amaal’s dynamic portfolio, the statement concluded.
Amaal launches experience centre for MANSORY Residences in Dubai Middle East Construction News.
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