“Look at my daughter,” Baldwin, 59, said during the Wednesday, September 17, episode. “I never talk about her, but my daughter has done the impossible. Relatively. But in this day and age, in the last ten years. It's not impossible. It's happened. It's like these kinds of successes are happening.”
He continued, “Young people are making unbelievable amounts of money on the internet in ways that are very sketchy, so God bless her.”
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As the conversation continued, Baldwin implied that he was referring to OnlyFans. The site is a subscription-based content platform where creators share exclusive material directly with their fans. However, while many people associate OnlyFans with adult material, many creators also use it for fitness coaching, music, cooking and lifestyle content.
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Rhode exploded in popularity and in March this year, the company pulled in around $212 million in sales, according to Business Insider. The success caught the attention of e.l.f. Beauty, which announced in May that it was acquiring Rhode in a deal valued at up to $1 billion. While Hailey will remain the face and creative force of the brand, the partnership means her skincare line will be expanding to even more shelves and international markets.
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