If you think fitness trackers are just about step counting and heart rate, get with the times. This week, performance wearable Whoop announced it will integrate clinical laboratory testing directly into its ecosystem, partnering with Quest Diagnostics to launch Whoop Advanced Labs this fall. This adds to a growing trend of more and more wearables aiming to be comprehensive, one-stop health platforms.
The vision is that Whoop subscribers will be able access the types of clinical testing that physicians order (like from Quest Diagnostics) to deliver patient care. "At Whoop, we're committed to empowering our members with a highly comprehensive view into their health and performance," said John Sullivan, Chief Marketing Officer at Whoop.
Do you really need to monitor everything?
Again, Whoop isn't the first wearable company to head in this direction. Ultrahuman, the maker of the Ring AIR smart ring, launched its Blood Vision feature earlier this year.
In my opinion, this all points to a sort of "medicalization" of everyday wellness. While access to health data can be empowering, it can also create anxiety and lead people to over-monitor aspects of their health that might not require constant attention. After all, blood biomarkers can fluctuate for many reasons, and abnormal results don't always indicate health problems.
Looking ahead
Anyone interested in Whoop's blood testing integration can join the waitlist for Advanced Labs. Whether they'll actually want to know everything their blood is telling them is another question entirely.
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