VideoAmp’s Jenny Wall Talks Challenging Nielsen and What It Takes to Measure Modern TV Audiences ...Middle East

As we’ve gotten deeper into the streaming era, it’s become ever clearer that the controversy over Nielsen ratings is not going away. Just this month, as the new football season got underway, the NFL became the latest party to throw down the gauntlet, accusing the TV ratings giant of “systematically undercounting” the league’s viewership. Enter […]

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