The PepsiCo brand of sparkling water and early 2000s hitmaker may not have a lot of crossover, but there's one key element tying them together and it's "crisp to its core."
Apple Bubly Is Back–And It's Getting Its Own Apple Bottoms
Coinciding with the return of the fan-favorite sparkling water flavor, the Y2K fashion icon is re-releasing an exclusive pair of its recognizable jeans as part of a limited-edition bundle, according to a press release shared with Parade.
The custom denim features the iconic apple-shaped pockets big enough to hold a can of Bubly and, for the first time ever, green apple-colored stitching that reads, "Apple Bubly," along with gold metallic detailing. Each bundle will also include a specially-designed can of the popular sparkling water wrapped in denim-like packaging.
Apple Bubly Apple Bottoms."Apple Bottoms has always been about celebrating curves and culture," the multi-Grammy Award-winning artist and entrepreneur shared in a statement. "This collab with bubly™ is the perfect way to give fans something familiar yet fresh–the jeans, the fizz, and that classic apple energy."
"Long before the peach emoji, Apple Bottoms made curves cheeky and iconic," Katelyn Meola, Bubly sparkling water's brand marketing director, added. "This partnership is our gift to fans: the return of Apple Bubly, made with a playfully refreshing Y2K denim twist, and the perfect excuse to drop it low, low, low this season."
Oh, and it's backing a "fall-themed remix" of the 2008 hit "Low" by Flo Rida and T-Pain.
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