But this week brought a glimmer of hope for peanut butter and jelly fans everywhere. In place of Kirkland’s organic peanut butter, Costco has introduced Naturally More, and it’s already stirring up quite a buzz.
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What are your thoughts on the NEW Costco peanut butter? @Costco Wholesale #peanutbutter #costco #midlifewomen #hopeful #peanutbutterlover
♬ original sound - Toni SuchkaThe ingredients are simple: Organic peanuts and sea salt, nearly identical to the Kirkland formula. Even better, the price comes in slightly lower. A two-pack sells for $8.59, about 40 cents less than the Kirkland brand.
So, does it taste the same? That’s where opinions divide. Toni herself admitted, “I had a small taste, but I’m gonna use it the way I did Kirkland’s and see if it’s as good. It might be in my head, but it didn’t taste the same. Still creamy and good.”
But not everyone was convinced. @KathyLanglois noted, “I bought it, and I actually just returned it, was not a fan.”
The most common complaint so far? Naturally More seems runnier than Kirkland’s version, which some shoppers don’t mind, but others find off-putting.
Peanut ButterPhoto by ollo via Getty Images
Costco’s Return Policy
While Naturally More isn’t winning everyone over just yet, it’s giving shoppers an option when they thought they’d lost their favorite spread entirely. Sometimes, change is hard, so with an open mind and a little time, we might find we like it even better.
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