It is being said that the ad rates have fallen by 15 to 20 percent, which is in complete contrast to the past, where brands fought hard to secure spots whenever the India vs Pakistan rivalry revived. In the past Asia Cups, a 10-second ad during these blockbuster matches would cost between Rs 10 lakh and Rs 15 lakh on regular TV.
Read Also: Asia Cup 2025: Gautam Gambhir’s explosive dressing room message to India stars before Pakistan clash revealed
The ongoing Asia Cup 2025 hasn’t exactly set the viewership charts on fire either. Matches involving teams like the UAE, Hong Kong, Bangladesh, and Oman failed to attract large audiences, making advertisers second-guess their spending. As reported by Business Standard, the drop in excitement has had a significant effect on the overall advertising demand.
Sony offers flat-rate ad packages for Asia Cup 2025
In the connected TV space, rates have remained fairly steady at around Rs 20 lakh to Rs 24 lakh per 10-second spot, revealed by Vivek Menon, managing partner, NV Capital, a media and entertainment fund company. But this doesn’t hide the fact that gaming sponsors, who once poured money into cricket, are no longer in the picture, and that impact is clear and loud.
Meanwhile, the digital market shows a mixed picture. Pre-roll ads are going for around Rs 275 per 10 seconds, while matches involving India go up to Rs 500, and the India vs Pakistan game fetches as much as Rs 750 per 10-second slot. This shows that digital platforms are still trying to capitalize on big games, but overall spending is careful.
GST boost and festival season could rescue the Asia Cup 2025
Well, the Indian government’s recent GST (goods and services tax) announcement and the approaching festival season are expected to bring in fresh spending for the big Asia Cup 2025 game from brands in sectors like consumer durables, fast-moving consumer goods (FMCG), mobile phones, automobiles, paints, financial services, insurance, and tires.
Despite this, Siddharth Devnani, cofounder and chief operating officer of SoCheers, believes that the biggest brands will still step up, as the advertisers are eager to grab the huge attention and spotlight that only an India vs Pakistan match can create, even if they have to play it safer this time.
Hence then, the article about india vs pakistan match in financial trouble sponsors pull out money was published today ( ) and is available on cricketaddictor ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( India vs Pakistan match in FINANCIAL TROUBLE; Sponsors pull out Money )
Also on site :