Much to the delight of its loyal fanbase, the cult-favorite beauty option unveiled its latest scent this week: Driftwood. Known for combining clean, skincare-level ingredients with luxurious body products, the brand’s newest launch promises a grounding, coastal-inspired scent that’s already generating buzz.
What’s in the Collection — and How Much It Costs
Driftwood launches in three of Saltair’s most popular product formats:• Serum Body Wash ($13) – A 17-ounce cleanser infused with moisturizing coconut and sunflower oils, hyaluronic acid, and amino acids to cleanse without stripping.• 5% AHA Serum Deodorant ($12) – A skincare-inspired deodorant that gently exfoliates while keeping odor at bay, now infused with Driftwood’s woody-fresh scent.• Multi-Lipid Body Butter ($20) – A rich, nourishing cream featuring ceramides, phospholipids, and shea butter for deep hydration.
Driftwood Collection (Photo courtesy of Saltair)The Driftwood Collection is available exclusively on Saltair’s website, and is likely to roll out in Target and Ulta Beauty stores in the near future, though in-store availability may vary.
Fan Reactions to Saltair's New Scent
On Instagram, fans reacted to the new drop revealed earlier this week, showing excitement to try it for themselves.
"Omg!!! Expanding love to see a new scent ?," another said, while more comments read, "oh ABSOLUTELY," "ohhh this sounds wonderful," "omggg this is EPIC ?," "omg i can’t wait to smell it ?."
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A Brand Rooted in Inclusivity and Self-Care
Since launching in 2022, Saltair has quickly carved out its place in the beauty world with a mission rooted in inclusivity, sustainability, and transparency. Lawrence—who is widely recognized for her work in body positivity and fashion—wanted to create a line of body care that felt as indulgent as high-end skincare, but at an accessible price point.
Related: Cult-Favorite Body Brand Releases Tantalizing New Scent That's Flying Off Shelves
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