If you’ve ever spent some time on an airline’s website or a booking site, playing with dates, seat choices, and other logistics, you’ve probably seen a little graphic showing you that X number of people are looking at those tickets. The implication being that several dozen (or more) folks are also sitting at their computers or on their phones, about to click BUY and steal those tickets out from under you.
Deceptive scarcity
Another way airline and booking sites lie to you is with deceptive language around scarcity. If you’ve ever put together an itinerary and the sites tells you that there are only two seats left, so you’d better get a move on, you might reasonably assume that this means only two sets left on that flight, and you’ll be scrambling to find a different flight unless you decide immediately (this is often combined with a timer counting down the minutes that you can hold those tickets and deliberate. Combined with the constant fluctuation of ticket prices as the plane capacity and demand change, this can push you to click BUY before you’ve completely thought it through.
You might assume that if you want to check in for your flight in-person at the airport, or have a printed boarding pass instead of a code displayed on your phone, that it’s no big deal. But many budget airlines will charge you a fee for that—and it’s usually not made clear on their website. There is often also a fee if you don’t check in online early enough, usually at least two hours before your flight, and those fees are also typically buried in FAQs and fine print instead of clearly displayed, so don’t assume you’ve got flexibility there.
Convenient weather
Ah, but then the airline website informs you that the flight was delayed due to weather, and since weather is outside the airline’s control, you’re not entitled to any kind of compensation. Weather delays are very common excuses for airlines—but Federal Aviation Administration data shows that weather delays account for just a tick more than 1% of flight delays, so the chances that the airline is using weather as an excuse to not deal with your compensation claims are actually pretty good.
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