According to Graceland's official website, by the time Presley was booked by Ed Sullivan, he had already performed on Stage Show and The Milton Berle Show. By 1956, his debut album was released, he charted with songs such as "Heartbreak Hotel" and was filming his first of 31 movies, Love Me Tender.
Ultimately, Sullivan announced that the future King of Rock and Roll would perform three times on his variety show. Graceland's website writes that "Ed had watched Elvis' career blossom and knew he'd pull in high ratings if he allowed Elvis to perform, so the King of Rock 'n' Roll was to be paid $50,000 for all three performances, an unprecedented amount at the time."
When Elvis Presley first appeared on The Ed Sullivan Show on September 9, 1956, he found himself in a unique situation. He didn't film at the series' New York studio, and Ed Sullivan wasn't in attendance for the performance.
Despite Sullivan's absence and Presley not appearing at the show's home studio, viewers tuned in by the millions. Graceland's official website claims that the appearance catapulted him to stardom, writing that "60 million people, or 82.6 percent of the entire television audience, watched Elvis perform "Don't Be Cruel," "Love Me Tender," "Ready Teddy," and a few verses of "Hound Dog."
However, by Presley's last appearance on The Ed Sullivan Show, censors stepped in to make one clear demand: that he would only be shot from the waist up. At the conclusion of his performances, Sullivan made a bold statement about Presley to the viewing audience and an indirect comment to the censors.
The Beatles were paid much less than Elvis Presley to appear on 'Ed Sullivan'
Ironically, The Beatles, who would also find a watershed moment in America by appearing on The Ed Sullivan Show in 1964, were paid less than Elvis Presley, approximately one-fifth less, divided by four members. Therefore, Paul McCartney, John Lennon, Ringo Starr, and George Harrison earned approximately $10,000 to sing five songs in total, reported NBC News.
The band was warmly welcomed by Sullivan with a message from Elvis Presley and his manager, Colonel Tom Parker. He told the audience, "Something very nice happened, and The Beatles got a great kick out of it."
Elvis Presley would never appear on The Ed Sullivan Show again after 1957.
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