Scandic Hotels Signs First Enterprise Agreement for Amadeus Agency360® in Scandinavia ...Middle East

Solution offers a comprehensive view of travel agency bookings to increase reservations and improve performance September 4, 2025 – Transformative travel technology provider Amadeus has signed a new agreement with the largest hotel chain in Scandinavia, Scandic Hotels, to deploy Amadeus Agency360® Enterprise Solution. The travel intelligence software, which tracks all travel agent bookings from the industry’s three major global distribution systems (GDSs), will offer the hospitality brand unprecedented insight. The agreement marks the first enterprise adoption of Agency360 in Scandinavia and will significantly enhance the ability of the hotel group to analyze and act on travel agency data across its portfolio of 280 properties in 6 countries. Aaron Angert, Vice President of Sales, Scandic Hotels, says: “With Amadeus Agency360, we gain a deeper perspective on our extensive hotel portfolio. As the leading hotel operator in the Nordics, having access to detailed and relevant data is esse...

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