One of his sons, Roy Price, announced his death on Monday via Instagram, writing that he "passed away peacefully in his sleep this morning at 95. He lived a full life and we will miss him deeply."
Price was born in Decatur, Illinois, to William and Winnifred Price on May 17, 1930. Before attending college, his family moved around a lot due to his father's job as an electrician, constantly trying to find work. He lived in Los Angeles for five years during his elementary school years, where his mother worked as a waitress in a cafeteria at Warner Bros. studios in Burbank, exposing Price to the entertainment industry at an early age. Afterwards, his family moved to Flint, Michigan, for high school.
He decided to drop out of college at 19 years old to work full-time as a reader in the CBS-TV Story Department. He eventually moved up and was promoted as a story editor and writer, where he worked on various shows such as Westinghouse Studio One, Suspense and The Web. After working at CBS for two years, Price moved to Los Angeles and became a story editor at Columbia Pictures, where he worked on shows like Ford Theater, Father Knows Best, Playhouse 90 and the Emmy-winning Matinee Theater.
He also served as the executive producer of The Virginian, TV's first 90-minute Western series starring James Drury that aired from 1962 to 1971. In Paul Green's book, A History of Television's 'The Virginian,' 1962-1971, Price said that the series "played a formative role in my life. I got on-the-job experience running a high-profile show business enterprise, learning to coordinate business and creative endeavors."
In 1983, Price left Columbia due to a clash over financial issues with Francis T. Vincent Jr, the president of Columbia Pictures Industries and baseball commissioner.
Afterwards, the late executive spent a few years as an independent producer, then went back to Columbia as chairman of its film studio after Sony Corporation acquired it. He worked this job for 18 months before being replaced by Mark Canton.
View this post on InstagramA post shared by Sony Pictures (@sonypictures)
"Anyone who complains about the stresses is a fool," Price, who truly loved his job, told the Los Angeles Times in 1994. "The pay and the perks are good. You have fun lunches with Streisand and Redford."
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