The draft rules for platforms selling goods or services are meant to encourage price transparency and fairness, the National Development and Reform Commission said in a statement.
The rules require platform operators and merchants to “adhere to clear pricing regulations, increase the transparency of pricing rules and promptly disclose fee changes to better accept public oversight”, it said.
In 2021 Alibaba was fined a record $2.75 billion for anti-monopoly violations, a decision the firm said it accepted, while e-commerce leaders this year have brushed off regulatory risk as they fight price wars in “instant retail”, where delivery can be as quick as half an hour.
The rules will be open for public comment for a month. - REUTERS
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