After the massive success of their reformulated Snickers Trees during the 2024 holiday season, Mars has given the same "extra gooey" treatment to their Halloween Pumpkins.
This upgraded formula debuted with Snickers Trees during the holiday season last year, and proved so popular that Mars applied the same approach to their Easter Eggs in April.
Snickers Pumpkins are joining Mars Inc.'s complete 2025 Halloween lineup, which includes three new M&M's packs featuring Halloween Blend varieties in Milk Chocolate, Peanut Milk Chocolate and Peanut Butter. The returning favorites feature M&M's Milk Chocolate Pumpkin Pie, Twix Ghoulish Green bars, Snickers Ghoulish Green and Skittles Shriekers.
Candy enthusiasts have long championed seasonal shapes over regular versions, with many considering pumpkin-shaped candies their favorite autumn treat. As one fan noted on Reddit, "I swear the shapes are better than the cups!"
Given the popularity of the reformulated Christmas Trees and Easter Eggs, these Halloween versions are expected to be just as popular — and fly off the shelves fast.
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