On Monday morning, a countdown appeared on the 35-year-old singer’s website, set to end at 2 p.m. ET. Unlike the sparkly orange background that teased the announcement of her 12th studio album, The Life of a Showgirl, last Monday, this countdown featured a glittering violet backdrop — sparking speculation and frenzy among fans.
The "Cruel Summer" singer also went to social media to post the alternate cover of The Life of a Showgirl, which shows her leaning against a wall wearing a dark purple shimmery bodysuit. The photos were taken by Mert Alas and Marcus Piggott, who also shot the cover for her 2017 album, reputation.
The Life of a Showgirl: The Shiny Bug Vinyl Collection is available now on my site for 48 hours❤️? t.co/WzZQh5mMOtAlbum Producers: Max Martin, Shellback and Taylor Swift?: Mert Alas & Marcus Piggott pic.twitter.com/O2eOys1v2r
— Taylor Swift (@taylorswift13) August 18, 2025"The visuals for this era," a fan commented on X. "your best album yet is coming."
"this is THEE PHOTO!!!!" a fan wrote. "SPEECHLESS."
"taylor i was not aware of your game omg," one said.
Fans have until Wednesday at 2 p.m. ET to purchase The Life of a Showgirl: The Shiny Bug Vinyl Collection for $29.99 on her official website. Swift's 12th studio album, The Life of a Showgirl, is set to be released on October 3.
Related: Taylor Swift Explains Album Color Decision for 'The Life of a Showgirl' — and It’s Deeper Than You Think
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