When you think of artificial dyes, one food—if you can even call it that—immediately comes to mind: candy. Brightly colored confections like M&Ms, Skittles, and Starbursts are all but vehicles for synthetic dyes like fries are but a vehicle for ketchup.
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Mars first announced their intention to move away from synthetic dyes back in 2016, with the goal of completing the transition by 2021. While the company followed through for its dinnertime foods, but stopped short when it came to candy. “For treats...we found that many of our consumers across the world do not, in fact, find artificial colors to be ingredients of concern,” it says in a section of their website dedicated to artificial dyes.
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