The popular doughnut chain must've seen all the criticism regarding one of its most recent collabs, and it's seemingly issued a response–through actions, not words, of course.
"We're channeling the beloved magic of Harry Potter™ and the Houses of Hogwarts™ for a collection that is truly bewitching," Alison Holder, chief brand and product officer for Krispy Kreme, shared in an Aug. 14 statement. "But the magic is fleeting, and so are these doughnuts, so don’t miss your chance to try them!"
The limited-edition Harry Potter-inspired menu collaboration features four over-the-top doughnut flavors correlating with each of the houses in the wizarding world, and one extra special addition that truly embodies the Sorting Hat magic.
Doughnut lovers and Harry Potter™ fans alike can head to participating Krispy Kreme shops across the U.S. to experience enchanting doughnuts that bring the four Hogwarts™ houses to life. Gryffindor™ Doughnut – an unglazed shell doughnut filled with cookie butter flavored Kreme™, dipped in red icing and Biscoff® cookie crumble, topped with golden icing drizzles and the Gryffindor™ crest.Slytherin™ Doughnut – an Original Glazed® doughnut topped with chocolate and green buttercreme flavored swirls, chocolate cookie sugar blend, and the Slytherin™ crest.Hufflepuff™ Doughnut – an unglazed shell doughnut filled with brown butter toffee flavored custard, dipped in golden yellow icing, and topped with black chocolate drizzle, cookie crunch, and the Hufflepuff™ crest.Ravenclaw™ Doughnut – an Original Glazed® doughnut dipped in blueberry flavored icing, topped with the Ravenclaw™ sprinkles and crest.Sorting Hat™ Doughnut – Witches or wizards looking for a sweet reveal can also experience a one-of-a-kind doughnut celebrating the Hogwarts houses. The new specialtyis a filled doughnut, with a mystery-colored Kreme™ representing one of the four Hogwarts Houses, then dipped in chocolate-flavored icing, sprinkled with shimmering gold stars and gold sugar, and topped with the Sorting Hat™ piece. Witches or wizards looking for a sweet reveal can also experience a one-of-a-kind doughnut celebrating the Hogwarts houses: the new specialty Sorting Hat™ Doughnut.All four of the Hogwarts House doughnuts will be available individually and in custom-designed dozens boxes in-shop and for pickup or delivery via Krispy Kreme’s app and website beginning on Aug. 18 (the same day the latte launches). Guests can also enjoy the collection in a Krispy Kreme six-pack box delivered to select grocery retailers, according to the press release. The Sorting Hat doughnut launches the same day, but will only be available as a single doughnut sold in its own special box.
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