The bad news is that the series against Pakistan is likely to clash with the start of the 2026-27 Premier League season, meaning it will be fighting for attention and column inches with the biggest beast in English sport.
Have a guess what cricket won’t be clashing with either? Yep, The Hundred. Not that the schedule has been announced yet. But the month-long gap from mid-July to mid-August that contains absolutely no international cricket looks a good bet.
This window falls between the end of the World Cup and the start of the Premier League. A perfect time to promote the sport. But not Test cricket, obviously.
Fox stops play! Thankfully our new friend made its way out the ground safely.Any suggestions for a name?#TheHundred pic.twitter.com/6vAJhEH1om
— BBC Sport (@BBCSport) August 5, 2025It makes this year’s Hundred a strange placeholder tournament. The jarring juxtaposition with the end of the thrilling Test series between England and India had already made the start of this year’s Hundred feel weirdly anti-climactic. It is like going from reading one of the great literary works to the Mr Men series.
In terms of the cricket, the general consensus is that, in the men’s tournament at least, there is zero buzz, a lack of quality and little drama. It is the antithesis of what was witnessed at The Oval on Monday, when two teams who had gone toe to toe over six captivating weeks gave us a dramatic and nerve-shredding end to a brilliant Test summer.
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The optics of all this are not good, but why change now?
Now in its fifth summer, the best thing The Hundred has done is secure the financial futures of the 18-county domestic structure thanks to the ECB’s big sell-off. Even then, though, it feels like that the governing body have now lost control of the domestic summer.
To paint The Hundred as all bad, though, is too simplistic. Having cricket on free-to-air TV cannot be a bad thing. Neither can a 26,000 crowd at Lord’s on opening night.
With tickets priced at £5 for kids and adults from £16, it has attracted a new audience to the sport. A report published last October found 31 per cent of tickets were bought by women, 23 per cent for kids and 41 per cent for family groups.
Maybe the truth is that it was only about cold, hard cash all along?
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