Despite being among the most valuable companies in the world, Apple has had a rough go of it when it comes to AI. Its big push into the space didn't come in 2023 at all, but in 2024. Even then, Apple Intelligence has been a bit of a disaster. The company's ostensible show-stopping feature, an overhauled, AI-powered Siri, was supposed to debut with iOS 18, but we're still waiting—and it won't arrive with iOS 26 this fall.
That's now changing, however—at least, as long as you only want to chat about technical issues. Apple recently updated its Apple Support app with a new "automated chat feature." Indeed, if you tap on the "Chat" tab, you'll be greeted by a "Chat with Support" splash screen that confirms the feature is experimental and in early preview.
When you start a chat, you'll see a similar warning at the top of the page: "You are chatting with Apple's automated Support Assistant. This experimental feature may make mistakes. Verify important information." From here, it's like any chatbot experience you've probably had before—only much more limited in terms of topics. As advertised, the bot is really only concerned with helping you with your tech issues, and to that end, it actually seems to work well.
In another attempt, I acted like my MacBook Pro's fans were running too fast. I was surprised to see the bot ask which of the two MacBook Pros attached to my Apple Account was having the issue (it noted the newer Pro was still covered under AppleCare+). I decided to say my older MacBook Pro was the one with the issue. After I told the bot the fans were not blocked, it offered detailed instructions on resetting the System Management Controller (SMC), a common piece of advice for resetting functions like fan speed on Intel Macs.
I don't have a real tech issue to test the bot's usefulness, so I can't really put it through its paces, but I'd definitely try it the next time I have a serious problem with one of my Apple devices.
Don't expect more than tech support
Apple seems to have implemented this bot with serious guardrails to prevent misuse, as I can't get it to take the bait for anything outside the scope of tech support. Maybe someone out there with more experience in manipulating LLMs can engineer a prompt clever enough to bypass these restrictions, and I'd love to see how Apple's bot would fare. But for now, the only way to experience Apple's first generative AI chatbot is to ask it about your Apple devices. How fitting.
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