By Will Baxley on SwimSwam
In our SwimSwam bubble, it’s easy to forget that there’s a whole world out there that might perceive swimming differently than the sport’s most passionate fans. Luckily, we have Google Trends to show us what people and events of the 2025 World Championships piqued the general public’s interest. After some playing around with the feature, four names clearly stood a cut above the rest.
Worldwide
Leon Marchand is the king of worldwide swimming buzz and it wasn’t particularly close. The French-born, Texas-trained icon became the #1 trending topic as soon as he hit the water on the fourth day of competition. His most concentrated area of fame is his home country and the rest of western Europe.
Summer McIntosh, the meet’s most decorated athlete, dominated her home country of Canada as well as the ever-important swim country Australia (more on Australia’s domestic stars later). Her five-medal performance landed her the second most searched swimmer of the week.
And who can forget about the 800 freestyler seven-peater? Katie Ledecky took the cake in her home country plus a couple others. Notably, she ranked #1 in Italy, home of her new closest 1500 opponent, Simona Quadarella, as well as Czechia, a country that Ledecky’s family proudly claims roots in. Ledecky comes in third overall.
With an unparalleled level of name recognition and an Instagram story post heard around the world, swimming’s kingpin Michael Phelps still makes headlines nearly a decade after retirement. Phelps did particularly well in countries where swimming isn’t as popular. Overall, he ranked fourth throughout the week.
The color legend is the same for both pictures:
Note: this is only a country comparison among the top four overall. For example, Italy’s Thomas Ceccon topped searches in his own country, but because he wasn’t in the top four overall, he doesn’t show up here. Also, breakout swimmers such as Yu Zidi are not yet their own search subject on the feature
United States
In the U.S., this Worlds was all about the country’s distance GOAT, as previously mentioned. Unsurprisingly, nothing captured America’s attention more than Ledecky’s thrilling 800 gold. On average, Phelps came in second, but when it came to specific days, Marchand on the day of his 200 IM world record took runner-up.
Blue=Ledecky, Red=Marchand, Yellow=McIntosh, Green=Phelps
If you’re curious as to who made the most waves in your state, the answer is Ledecky in all 50 states. If you’re curious as to who took #2 behind Ledecky, here’s the spread:
Non-Ledecky American swimmers such as Gretchen Walsh, Luca Urlando, or Kate Douglass didn’t even come close to these three within the country.
Australia
Though they didn’t make as much noise internationally as the big four aforementioned, we know that Australian swimmers get an unparalleled level of love domestically. Nobody more so this year than the golden girl of backstroke, Kaylee McKeown. A close second to McKeown was the country’s tried and true relay hero, Kyle Chalmers. The events that folks tuned into the most was a tie between McKeown’s 100 back win and Cameron McEvoy’s title in the splash-and-dash.
Here’s the search timeline and province information for this year’s five most searched domestic stars. Of note, 200 free gold medalist Mollie O’Callaghan ranked sixth, but Google only allows five comparisons at once (color legend is the same for both pictures).
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