"There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data," the airline said in a statement released on August 1. "Our ticket pricing never takes into account personal data."
“Delta is telling their investors one thing, and then turning around and telling the public another,” Gallego said in response. "If Delta is in fact using aggregated instead of individualized data, that is welcome news."
The letter continued, “Individualized pricing, or surveillance-based price setting, eliminates a fixed or static price in favor of prices that are tailored to an individual consumer’s willingness to pay. Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely mean fare price increases up to each individual consumer’s personal ‘pain point’ at a time when American families are already struggling with rising costs.”
Delta insists it’s playing by the rules, but it appears not everyone is convinced just yet.
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