SAG-AFTRA Renews Streaming Insights Deal With Nielsen To Aid In Contract Enforcement & Negotiation Forecasting ...Middle East

EXCLUSIVE: SAG-AFTRA has renewed its contract with Nielsen to provide third-party streaming data and analytics to the guild. The 160,000-strong actors union has been using Nielsen’s streaming content ratings service since it reached a deal with the major Hollywood studios in 2023 to help verify the viewership numbers provided directly from the streamers themselves. Per […]

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