However, increasing protests against overtourism have not dissuaded UK holidaymakers from visiting the popular tourist destination, tourist chiefs added.
Notorious resorts like Magaluf – often dubbed Shagaluf thanks to its reputation as a haven for promiscuous and partygoing tourists – have become largely family-friendly destinations.
Tourists in Mallorca, where locals have been protesting against overtourism that they say has priced them out of housing on the island (Photo: Jaime Reina/ AFP)
“We are seeing more passengers in the airport [of Mallorca] but the market of British tourists has decreased a bit. Only one tour operator which I will not name is doing well,” Pedro Fiol, of the Business Association of Travel Agencies of the Balearic Islands (Aviba), told The i Paper.
Mr Fiol said protests against overtourism in the Balearic Islands were “worrying”, but the decrease in British and German tourists owing to high prices was more concerning.
A demonstration against overtourism and housing prices in Palma de Mallorca, Mallorca in June (Photo: Jaime Reina/ AFP)Britons spent a total of €572.87 million (£496m) in May this year in the Balearic Islands, compared with €4.3 billion (£3.7bn) in the same month in 2024, according to data from the Spanish National Statistics Institute (INE).
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Maria Duran, a spokeswoman for the Mallorcan Hoteliers Federation (FEHM), said Britons had changed their holiday habits.
Hotel chains had invested €3.5 billion (£3bn) in four- or five-star hotels in the past decade, said Ms Duran. At the same time, the workforce of 235,000 had enjoyed wage increases of 34 per cent during the past 10 years, 10 points above inflation.
No official figures are available for British visitors to Mallorca this summer yet and the decrease in UK visitors is based on tour operators’ accounts.
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