The problem? While Apple One is still cheaper than paying for each of Apple's services separately, it's also seen a pretty hefty price increase since launch. Originally releasing with a starting price of $14.95/month and a max price of $29.95/month, it'll now cost you anywhere from $19.95/month to a steep $37.95/month. Has the service really improved so much in five years to be worth the additional cost, or are you better picking out the specific Apple services you really want, and only subscribing to them?
The Individual plan, which gives you Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud+ storage for $19.95 a month (up from $14.95 a month in 2020).
The Premier plan, which gives you and up to five people Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple News+, and 2TB of iCloud+ storage for $37.95 a month (up from $29.95 a month in 2020).
Yet, the whole story is a bit more nuanced than these hard numbers suggest. Apple had made improvements to its services since 2020 to go along with the higher prices, although depending on your plan, you might not see as many of them.
Apple News+
Maybe the biggest value-adds for Apple One subscribers are in Apple News+, which is a shame for everyone below the Premier plan. Seemingly taking cues from papers like The New York Times, Apple's premium news app subscription has seen a bit of a refocusing of late, with more attention being paid to games and recipes.
If you're not one for puzzles, the News+ app also got a Food section this spring that comes packed with "tens of thousands of recipes, restaurant reviews, kitchen tips, and more." These are pulled from various sources, including publishers like Allrecipes and Serious Eats that make their articles available for free, although Apple's editors do help curate them and package everything into an easily filtered, stylistically cohesive list.
If you're not much of a news person, you'll be happy to know that Apple Music+ has gotten its own fair share of upgrades since 2020. Most notably, in 2021, Apple Music+ brought spatial audio and expanded lossless audio to its entire catalog. Now, with iOS 26 on the horizon, it's set to get its largest set of new features in the years since. These include time-synced translated lyrics, pronunciation guides for lyrics, an Automix feature that will help your tracks seamlessly blend together, animated cover art on the lock screen, the ability to pin your favorite playlists, and a karaoke feature for subscribers with both an iPhone running iOS 26 and an Apple TV.
Apple Fitness+
I don't make it to the gym as often as I should, so my eyes have kind of glazed over these upgrades as they've come out. That said, my colleague Beth Skwarecki would be a big fan of one of them: If you're a Strava user, Apple Fitness+ now offers Strava integration, for more accurate running stats. Otherwise, the service also now has multi-week exercise programs, to help you build up your body over time, and has made its Custom Plans, introduced in 2023, easier to find.
Whether or not Apple Arcade is worth it for you probably depends on its library at the time of your subscription, but there's one upcoming upgrade that'll make it better regardless of the games on offer—the Apple Games app. Coming in iOS 26, this app is technically available for everyone, but is controller navigable and also conveniently lists all the Apple Arcade games in one place, free from distractions. That's a big improvement over scrolling the App Store to find them all.
Apple TV+
Apple's streaming library has seen a number of runaway hits since 2020, with the breakout addition being Severance, a sci-fi workplace drama from Ben Stiller. Spy thriller Slow Horses has also seen praise, as has Seth Rogen's Hollywood takedown The Studio, which recently earned a ton of Emmy nominations. A new age of prestige TV seems to be here, with Apple leading the charge.
So is Apple One worth the monthly cost?
After breaking down all of Apple One's improvements since launch, I think it's safe to say the service hasn't been resting on its laurels, but certain households are still likely to get more use out of it than others.
If you're in a household that has a lot of Apple users in it, though, the service starts to make more sense. Apple One's Premier subscription, while expensive, still saves you $29 a month on subscribing to each of Apple's service's individually—and importantly, that's when compared to the subscription cost for one person (except for iCloud+ and Apple Music+, where the price is compared to those service's own sharing plans). Imagine a whole group of six using Apple One regularly, and it starts to feel more than reasonable, even with the new pricing. Plus, there's the Family Plan, which is great for households that don't need Fitness+ and News+, or quite so much storage data.
Still, I'd love to see cheaper tiers with access to Fitness+ and News+ in the future. If you're just one person and you happen to love Apple, it probably doesn't feel great to pay for a bundle meant for a house full of people just to get to play Emoji Game, even if bundling it with your other Apple subscriptions still means you're saving money overall.
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