Have you noticed Halloween decorations creeping onto store shelves earlier and earlier each year? You’re not alone! Welcome to the world of 'Summerween'—where ghouls and goblins make their debut long before the leaves start to fall. But what exactly is Summerween, and why is it gaining popularity?Summerween is a playful blend of summer vibes and Halloween thrills. Imagine sipping your favorite icy drink while surrounded by spooky skeletons and glowing pumpkins. It’s the best of both worlds! This quirky trend is catching on, giving Halloween enthusiasts an extra reason to celebrate and decorate months in advance.Related: Shoppers Are Riled Up Over the Arrival of Michaels’ New Halloween Collections
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Summerween has a few different meanings. For some, it's a specific day of celebrating Halloween early—usually on either June 22 (thanks to a Gravity Falls episode) or July 31 (at least keeping the same day as the legit holiday)—but it could take place on any summer date.For others, it's referring to a season—how they describe an extended period of time in the warmer months while they're either stocking up on spooky decor and shopping new Halloween collections that drop in the summer, or they're simply referencing the time of year when Halloween products start lining the shelves of local retailers.
When Is Summerween?
@splashofspooky♬ Hauntina Summerween - Hauntina
Summerween can have different dates depending on who you ask. It can either be described as a season of Halloween preparation in the summer months, or a specific day of celebrating the autumn holiday in advance, usually June 22 or July 31, or another date in the summer that works to throw a Summerween party.Related: Anthropologie Just Dropped The Cutest Halloween Cups in Their Iconic Style and Shoppers Are Already in a Frenzy
First off, early Halloween decor taps into the excitement that builds up months before the actual holiday. By introducing these products earlier, brands can ride the hype wave and keep the momentum going. Think of it as a way to keep the spooky spirit alive and well, even in the sweltering summer heat.
More Time, More Sales
Lastly, social media plays a huge role. Early Halloween décor allows influencers and everyday shoppers alike to share their finds, sparking conversations and encouraging others to join in on the fun. This creates a snowball effect, turning a simple shopping trip into a spooky spectacle.Related: When Does Spirit Halloween Open in 2025?Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Where To Shop Summerween 2025
Ready to jump on the Summerween bandwagon? Here are some top retailers already offering a frightful selection of Halloween decor to transform your summer into a spooky paradise.
Marshall's
(Marshall's)When we first laid eyes on this 2 pack Figural Ghost Wine Glasses ($24.99) from Marshall's, we knew we had to have them. They would work so well with a summer glass of rosé, while also giving a dainty Halloween aesthetic that every spooky gal would love. Marshall's also has this Martha Stewart 3 pack Shaped Ghost Pillows In Costumes ($34.99) that are just to die for.
TJ Maxx
(TJ Maxx)Throw blankets aren't just a fall thing, and this pink Holiday Themed Boo Throw ($29.99) from TJ Maxx is so dear, we have to have one on our couch STAT. They also sell a Martha Stewart Ceramic Jack O Lantern Pumpkin Decor ($16.99) that has a lovely blue and white paisley design that can fit in with a Greek vibe or a coastal grandma-core home.
Pottery Barn
(Pottery Barn)The Home Depot isn’t just for home improvement—it’s also a treasure trove of Halloween goodies. From twelve-foot-tall skeleton animatronics (say hi, Skelly ) to elaborate light displays, their selection is sure to send shivers down your spine. Get a head start on transforming your home into the neighborhood's haunted house with their early offerings. And keep a lookout for their 2025 Halloween decorations coming later this summer.
Lowe's
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All of my cute Summerween finds from Homegoods! I am obsessed with everything! We are SPOOKY 365! #witchygypsygems #summerween #Halloween #spookyseason #horrortok #ghouls #halloweenfinds #halloweentok #witchyvibes #spookyshop #crystalshop #witchyshop #ghosts #pumpkinseason #horror #haunted #spookysweets #beetlejuice #gothpoolparty #goth
♬ Hauntina Summerween - HauntinaCostco
Costco is getting in on the action with a range of Halloween x Disney-themed products. Imagine Mickey and Minnie dressed as vampires or Jack Skellington grinning from a pumpkin patch. They're also in on the massive figure market, with their giant, ground-breaking skeleton.
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Related: 24 Best Things To Do in Salem, Massachusetts for a Hauntingly Epic Halloween Getaway
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