In May, the burger chain suffered its largest dip in sales since the pandemic, leaving execs scrambling to figure out how to turn it around. Starbucks recently found itself in a similar boat, and is hoping remodeling its stores to make them cozier will reverse the slump. McDonald's solution? Turn the innovation dial up to 11.
If it's felt like McDonald's has been coming out with one new item after another lately, you're not crazy. Their beloved Snack Wraps just returned to the menu after nearly a decade, and they just came out with a new Daily Double Burger—a double cheeseburger with lettuce, tomato, and mayo instead of ketchup, mustard, and pickles. In the same week, they also launched a spicy variant of its renowned Egg McMuffin.
Although McDonald's is shuttering their beverage-focused CosMc's concept, they will be adding drinks from the CosMc's menu in some McDonald's franchises, further diversifying its options. Ronald McDonald may get knocked down, but he always gets back up.
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