Apple breaks tradition to knock £100 off new iPhone this Amazon Prime Day ...Middle East

The tech giant is famously stingy when it comes to lowering the cost of their sacred iPhones throughout the turn of the year, remaining consistently immune to the pressures of Black Friday, Boxing Day or any other sales period.

This year, Apple has lowered the cost of their newest iPhone, the 16e, by £105, taking the price from £599 to £494. This is for the standard 128GB model. However, the 256GB and 512GB model have also been reduced, now costing £594 and £794, respectively.

This deal is likely a sign that the brand is gearing up for a slew of iPhone releases later in the year – perhaps the highly anticipated iPhone 17 Air – but for now, we're not complaining, here's a closer look at the best iPhone deals.

Buy iPhone 16e for £599 £494 (save £105 or 18%) at Amazon

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All of them have been reduced by £100, so the actual saving varies depending on the original RRP, and as far as we can see, these deals are only available on Amazon.

You can also however, find deals on the iPhone 15 and iPhone 14, but this is not available for all storage models.

Best Amazon Prime Day iPhone deals now available

iPhone 16e

Why we chose it: The iPhone 16e is the newest iPhone model to come out and is the first mid-cost phone Apple has produced since the third iPhone SE in 2022.

Buy iPhone 16e for £599 £494 (save £105 or 18%) at Amazon

iPhone 16 | £799 £698 (save £101 or 13%)

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