SOPHIE Cunningham celebrated another milestone in her meteoric rise in women’s basketball.
Cunningham, 28, has seen her popularity skyrocket in recent weeks.
ReutersSophie Cunningham has seen her popularity skyrocket in recent weeks[/caption] APThe Indiana Fever guard is a teammate of Caitlin Clark and became her ‘enforcer’[/caption]The Indiana Fever star protected teammate Caitlin Clark during a heated game against the Connecticut Sun.
And that has led to an increase in her social media following and marketing capability.
And the 28-year-old celebrated a new endorsement deal off the back of her recent boom.
WNBA star Cunningham posted an advertisement on social media.
“On the court, I protect my team. At home, Ring protects me,” she wrote.
And fans loved to see Cunningham’s star continuing to rise.
“Get that bag Sophie! Me and the kids are proud of you,” one said.
Another posted, “I love that things are going so great for you.
“It’s like you became America’s sweetheart overnight.
“Movie actress in the future? You never know.
“Congratulations on all your well deserved success.”
While a third wrote, “Buying a ring camera in Seattle because of this ad. Thanks Soph.”
Fever superstar Clark was shoved to the floor by Marina Mabrey during a game against the Connecticut Sun.
And Cunningham didn’t miss her chance to exact some revenge.
Mabrey ran clear for a layup in the final minute of the game when she was fouled by Cunningham.
The move from Cunningham sparked another on-court brawl.
And it landed her an ejection and a fine from the WNBA worth $400.
But according to Sportico, Cunningham’s value skyrocketed.
A report in the outlet read, “In the following three days (after the game) close to a million fans seem to have taken Cunningham’s side.
“The sixth-year vet from Missouri has added 700,000 followers on TikTok and more than 244,000 newcomers on Instagram, according to social media analytics platform Social Blade.
“Cunningham now has more than 1 million followers on TikTok and 730,000 on Instagram, with some fans dubbing her ‘the Enforcer’ in various online comment sections.
“If a brand wanted to add that many new followers on Instagram and TikTok, it could easily spend more than $1 million doing so, according to marketing agency STN Digital’s calculations.”
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