The San Diego County Fair was the top winner at the recent 2025 Sandie Awards, presented by the American Marketing Association, San Diego chapter.
The fair’s six awards included two Gold awards in the Digital Marketing Campaign and Influencer Marketing categories, two Silver awards in the Branding-In-House and Diversity, Equity and Inclusion categories, and two Bronze awards in the Integrated Campaign-In House and Public Relations-In House categories.
InnoVision Marketing Group won five awards, including two Gold awards in the Branding-Agency and Public Relations-Agency categories and a Silver and Bronze awards in the Influencer Marketing category.
Also, InnoVision’s Alanna Markey, senior VP and general manager, was named Marketer of the Year.
AMA said Markey has spent more than 10 years “of professional contributions to the agency and leading with heart, strategy and purpose.”
Alanna Markey, Sandie award recipient. (Photo courtesy Rick Griffin/MarketInk)“It is an honor to receive this recognition from the San Diego AMA, surrounded by this inspiring advertising community that is redefining what it means to be a great marketer,” said Markey. “I am privileged to have the opportunity to help lead our organization and encourage the career passions of each team member, which has been the secret weapon behind InnoVision’s continual growth as well as my own.”
SeaWorld San Diego’s sales and marketing team took home the inaugural Trailblazer accolade for its 60th anniversary campaign.
Vuja de Digital of Solana Beach received the Agency of the Year award. The agency was recognized for its work on the 2024 World Design Capital, a binational travel and tourism campaign. Also in 2024, the agency received a MediaPost Planning & Buying award and Drum award for Marketing Americas. It was also named one of AdWeek’s Fastest Growing Agencies and Inc. Magazine’s Best Workplaces.
AMA said, “(Vuja de Digital) Co-founders Kelly Maguire and Todd Juneau have emphasized their dedication to creating an environment that supports professional growth and aligns with the firm’s performance-driven ethos.”
With a perfect 100 points from the judges, Best of Show award was presented to Manscaped, San Diego-based men’s lifestyle and grooming brand, for its “Meet the Boys” integrated campaign.
The San Diego Tourism Authority won five awards, including four Gold awards in the Content Marketing, Experiential Marketing, Social Media and Public Relations categories, and a Bronze award in the Event Marketing category.
Sandie award recipients from SeaWorld. (Photo courtesy Rick Griffin/MarketInk)The University of San Diego won three awards, including one Gold in the Integrated Campaign-In House category, one Silver in the Event Marketing category and one Bronze in the Cause Marketing Nonprofit category.
Belmont Park won three awards, including two Gold awards in the Branding-In House and Event Marketing categories and one Silver in the Content Marketing category.
Soapy Joe’s Car Wash won three awards, including two Silver in the Cause Marketing and Social Media categories, and one Bronze in the Digital Marketing Campaign category.
Enlyte won three awards, including one Silver in the Marketing Innovation category and two Bronze in the Bronze and Experiential Marketing categories.
Winners of two awards included Digitopia and University of California San Diego Extended Studies.
Single award winners included Buchanan Brand and Design, Carlsbad Educational Foundation, Cubic Orange, Ignite Visibility, Mission Federal Credit Union, Mixte Communications, Red Door Interactive, The Shipyard and San Diego Zoo Wildlife Alliance.
Students from the Fermanian School of Business at Point Loma Nazarene University received 10 awards in student categories.
AMA officials said 81 awards were presented from among a record-high 151 entries submitted by 55 companies or agencies and four collegiate institutions. Judges included 30 nationwide marketing professionals from outside San Diego and Orange County.
The Sandie awards event, the San Diego chapter’s second annual, drew about 300 attendees held May 22 at the Town & Country Resort Hotel in Mission Valley.
“We’re deeply grateful to every volunteer, participant, finalist, and winner who helped turn this into a true celebration of creativity and community,” said Zachary Senvisky, president, AMA San Diego. “It also marks the perfect punctuation on a standout board year, our highest membership since 2017, national recognition as an award-winning chapter, and momentum that sets the stage for an even bigger year ahead for our chapter.”
A list of award winners can be viewed here.
San Diego Seals lacrosse team has job opening for public-address announcer
The San Diego Seals, a professional indoor lacrosse team, has a job opening for a public address announcer at its home games played at Pechanga Arena, formerly the San Diego Sports Arena.
Audition tapes and applications are now being accepted, the team announced.
Radio sports talk-show host Steven Woods has served as the team’s P-A announcer since the team was founded in 2018. A Seals statement said Woods “announced in April that he would be laying down his mic at the conclusion of the 2024-25 season,” which ended in April with a 5-4 loss to the Buffalo Bandits at the KeyBank Center in Buffalo, N.Y.
“Professional box lacrosse has an energy and electricity that is unmatched in professional sports and the Seals’ next P-A announcer will be tasked with continuing the legacy that was created by Woods,” the team statement said.
Woods currently is co-hosting with Ben Higgins the weekday morning “Ben & Woods” sports talk show heard on KWFN 97.3-FM The Fan.
Mike Grace, Seals VP of game presentation, told Times of San Diego he’s expecting about 100 applicants before the July 16 deadline.
“We have heard from many interested individuals,” Grace said. “The next P-A announcer for the team will need to be able to drive the energy in Pechanga Arena, while also keeping our fans informed and entertained.”
Experience as a lacrosse player is not required, said Grace.
“Having a background in lacrosse or knowledge of the game is very helpful, it’s not absolutely vital,” he said. “Applicants need to be sports fans that understand the flow of a game, and we can teach them the nuances of box lacrosse.”
The San Diego Seals is one of 14 teams that play in the 35-year-old National Lacrosse League, the world’s only professional box lacrosse league. The Seals entered the league with the 2018-2019 season. The team won the NLL West Conference regular-season title during the 2021-2022 and 2022-2023 seasons.
The Seals went 6-3 at home during the 2024-2025 season, winning nine of their last 12 regular-season games at Pechanga Arena. Total season attendance was more than 47,000 fans, the team said. Since the start of the 2022-23 season, the Seals are 21-6 in regular-season games at home.
Interested candidates should submit a one-minute audition video consisting of 30 seconds explaining why they believe they’re the ideal candidate and 30 seconds of a game announcing sample, such as a player introduction and goal-scoring call.
Qualifications for the job include a strong voice talent, ability to multi-task in a stressful environment, previous public speaking or broadcast experience, ability to stand for long periods of time and availability to work nights, weekends and holidays. Starting pay is $25 to $50 per hour.
More information is available here.
Pew survey: News media sources depends on politics
The level of Americans’ trust in news media outlets and sources for news media consumption largely depends on political party affiliation, according to the latest Pew Research Media Tracker survey.
Pew’s study, titled “The Political Gap in Americans’ News Sources,” discovered that respondents who identify as Democrats or Democratic-leaning are more likely to trust news organizations.
By contrast, Republicans or those who are conservative-leaning were more likely to distrust news media outlets.
Out of 30 media outlets respondents were asked to rank, Democratic respondents trust more outlets (23) than they distrust (7). Republicans, on the other hand, actively distrust far more outlets (22) than they trust (8).
So, what news outlets do Democrats and Republicans consume most? For Democrats, CNN topped the list (48%), followed by NBC (47%), ABC (46%), CBS (39%), MSNBC (33%), NPR (32%), Associated Press (31%), PBS (31%), BBC News (30%) and the New York Times (29%).
When it comes to where Republicans are more likely to get their news, Fox News tops the list by a wide margin (57%), followed by ABC News (27%), NBC (24%), CBS (22%), Joe Rogan Experience (22%), CNN (20%), Newsmax (15%), Daily Wire (12%), Tucker Carlson Network (9%) and Breitbart (7%).
The 30 media outlets were selected based on audience size and represented different platforms ranging from legacy news outlets to nontraditional news sources. Pew said the 30 outlets provided a snapshot of media brands.
Pew’s report surveyed approximately 9,500 U.S. adults in March. Respondents were drawn from the nonpartisan think tank’s American Trends Panel, a nationally representative list of randomly selected U.S. adults. More information can be found here.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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