Prime Day 2025 is coming up, and with it comes a surge of discounts and savings. While Amazon wants you to think each and every deal you come across is worth your time and attention, the truth is few of these deals are actually that great.
For typical tech sales, most retailers want you buying whatever they can convince you to plunk down money for, be it an iPhone or an Android, a Mac or PC, Xbox or PlayStation. They just want as much of your money as possible, and so traditional shopping events like Black Friday see deals across the spectrum of brands and manufacturers. But Amazon is different.
Amazon now makes so much tech, it only makes sense that the company would prefer to sell you its version of a product over that of the competition. Instead of a Roku, buy a Fire TV stick. Instead of a Nest Mini, buy an Echo Pop. It seems Amazon has comparable products in almost every category—they even make their own earbuds (Echo Buds).
Amazon is still a market, and it’s good for them when you buy anything, so if you end up going with a Samsung TV over an Amazon TV, that’s still a sale. That's why you’ll still find plenty of deals throughout Prime Day for non-Amazon devices. But Amazon products will be pushed the hardest and likely see the biggest discounts and promotions.
Still, don’t impulse buy
Take the time to research the difference between Amazon’s version and the competition. If you do find an Amazon device you want to buy, you can set alerts to be notified when the product hits the price you're looking for. That’s good general advice for any Prime Day deal (or any big-ticket purchase), but considering how hard Amazon will be pushing its own products in July, it’s especially important to keep in mind. If you buy anything on Prime Day, I hope you get deals on the best devices for you, whether Amazon made them or not.
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