“Lots of people flew on Jeffrey Epstein’s jet, but that doesn’t mean they did anything wrong,” defends Steve Gruber, abjectly failing to interrogate whether the free flight says anything about the President’s judgement of character. Instead, he turns on Elon. “He’s got 15 children by seven different women and you’re going to take issue with what plane the President took?” asks an incredulous Gruber. “Nothing tawdry,” he concludes.
This is Truth+, a television streaming service launched by Donald Trump’s Truth Social media company in October last year, which is soon to be accompanied by a premium subscription service called the Patriot Package. American Sunrise is its morning offering. It is GMB in the Upside Down, where the spectral orange puppet master of Donald Trump looms ominously over everything.
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I’m watching this disorientating and unsettling window into the Maga psyche so you don’t have to.
Brian, what’s your insightful take on this?
Just before Brian’s feed is cut, he interrupts to announce that he will be running for president of the White House Correspondents Association and that “on day one” he will fix the vending machines. Let’s hope he does better at achieving this target than Trump did with the Ukraine conflict.
It’s also Puppy Friday. Dr Genna has brought her dog to work. It looks up at her, panting and confused. I know how it feels. Two hours in, I’m completely perplexed as to why any sane person would bother exposing their eyeballs to this rubbish.
A presenter brings in her dog for ‘Puppy Friday’After American Sunrise I flick over to NewsMax2 for a documentary, The Persecution of Donald Trump. It lists all the perceived torments the President has suffered. We’ve heard it all before: The 2020 election was stolen. The legal cases were witch hunts.
Like Voldemort and Macbeth, Joe Biden is rarely mentioned by name, instead he is “The Autopen”.
Next, it’s The Charlie Kirk Show where, after five minutes of pro-Trump Fox TV news clips, the host admits: “It’s a slow news day. There’s not much to talk about.”
‘The Charlie Kirk Show’ started with five minutes of pro-Trump Fox TV news clipsDavid Hamish, The Pulse: “California is the state of confusion where the law protects illegals and men playing women’s sports.”
Donna Fiducia and Don Neuen, Cowboy Logic: “It’s another vaccine they’re trying to stick into cows to limit the methane produced.”
A discussion about Europe on a show called EuroNews makes me wince. There is a fixation on farming bureaucracy and farmer protests – and in a segment about the Ukraine war, Dan Ball accuses the EU of “pushing Ukraine to attack Russia”, while the US wants to “stop it, we want peace”.
“War is imminent,” he proclaims with foreboding, before launching into a diatribe of conspiracy theory. At one point, he rails against media outlets “persecuting” Christians – giving the example of Cody Gakpo, the Liverpool player was censured for displaying an “I Belong To Jesus” T-shirt after scoring against Tottenham in April.
‘Real America’s Voice’ is a right-wing television channelAnd there we have it – how we get from a random report in a niche US website to Islamophobia and isolationism via the medium of football.
This was the Maga echo chamber with the guardrails off, and as such, if nothing else, it provides a fascinating window into the psyche of the movement that has hijacked democracy in the US and is spreading to other democracies in the world like a cancer.
But let’s not be complacent because there are signs that this sort of society-wide brainwashing is starting to creep in here. It’s becoming a thing in the UK to knock the BBC, or the press – and yes, they have their faults – but be very careful what you wish for because this is the alternative. And frankly, it’s frightening.
I’ve worked in journalism for almost 30 years and, hand on heart, can say that apart from a tiny number of bad actors, the one value that unites all the trained professionals I’ve worked with is a respect for accuracy and the truth which borders on reverence. On Truth+ accuracy, objectivity and the inconvenient truth are not only treated with derision, they are the enemy.
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