Keith Urban is teaming up with Old El Paso this summer for its new "Castin' the Cowboy" campaign, which follows a similar concept to the "Somebody Like You" singer's new CBS reality series, The Road, co-starring Blake Shelton.
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"Watching our touring crew demolish a table full of tacos is like being at a huge family gathering," Urban, 57, shared in a statement. "Good food, big personalities, and a great atmosphere — that’s what being on the road is all about. So, when Old El Paso approached me with their 'Castin’ the Cowboy' campaign, it felt like the perfect way to combine the two."
Country music superstar Keith Urban will join Old El Paso on the search for its newest cowboy in its new 'Castin' the Cowboy' content series.A few lucky fans who correctly guess the new cowboy will score the chance to win an Old El Paso cowboy belt buckle signed by Urban himself and some other taco-themed surprises, including Old El Paso taco kits, per a press release.
Fans wanting to stay looped in on all the hottest "Castin' the Cowboy" updates and participate in the sweepstakes are instructed to follow the brand on Instagram and on TikTok.
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