In an era where celebrity beauty brands have become an endless fad, one company that's cemented itself as a standout beyond the hype is S'Able Labs. The brainchild skin-care line of dynamic duo Idris and Sabrina Elba has enjoyed a meteoric rise to the top of the industry since its inception in 2022 - and it's not just because their products get TikTok love. What sets S'Able Labs apart is the couple's core mission, rooted in inclusivity, sustainability, and Sabrina's own experience with acne.
"I was really frustrated with my skin growing up as a teenager, and being in Vancouver, CA, I was the only Black girl in my high school, so I didn't have many people I could relate to about why products were reacting the way they were on my skin," Elba shares. "As I grew up, my acne came back, but this time, I was equipped with more knowledge and realized that actually I'm not the problem; the industry is as a whole."
That personal experience didn't just leave her discouraged, but it motivated her. Together with her husband, she built the brand she wished she had growing up: a melanin-inclusive (not Black skin-exclusive) skin-care line made for everyone.
"There are a lot of people who have a misconception about Black brands, thinking that they're only for Black skin."Since betting on herself, Elba has developed a slew of staples inspired by ancestral traditions found throughout Africa. One of the hero products includes a face serum derived from okra, which Elba cites as a favorite in her morning routine, along with the brand's newest star: a moringa lip salve. It's formulated with responsibly sourced ingredients, including castor and marula oils, that stimulate collagen and help repair the lips while enhancing their appearance. "There are a lot of people who have a misconception about Black brands, thinking that they're only for Black skin, and the lip salve is a great product to remind people that buying skin care from Black founders is better for you because they incorporate the needs of melanin-rich skin."
Apart from maintaining an otherworldly glow with her brand's offerings, the 35-year-old prioritizes self-care beyond physical form. She uses a grounding mat at night, having noticed a drastic change in her sleeping pattern since using one. "You plug it into your wall, and you're as grounded as you would be if you were standing on the grass outside," she says. "I also have endometriosis; it's the best thing I've ever done for that, and my sleep is so much better."
With these practices, it's no surprise that Elba exudes such grace while balancing life as a partner, entrepreneur, model, and all-around icon. She also wants to ensure every supporter of S'Able Labs feels the same ease when using its ethical products, which are naturally a part of her tried-and-true must haves. Ahead, Elba lets us in on all the beauty obsessions that she loves (and you probably will, too).
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