The Hotel Company of the Future (What Happens When You Ditch the Three-Legged Stool) ...Middle East

Imagine a hotel company that doesn’t rely on a Frankenstein-esque business model cobbled together from a franchise, a management company, and a brand – each with their own agenda, their own KPIs, and absolutely zero alignment. Imagine instead a sleek, modern, hospitality-first, customer-centric organization that actually makes sense.

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